Marketing US Apparel in Mexico An Analysis - 2726 Words

Marketing U.S. Apparel in Mexico: After the economic crisis that affected the macroeconomic environment across the globe, the sales of apparel in Mexico recovered in 2010 following its decline in 2009. The main reason for the decline of sales during this period is that the economic crisis lessened the disposable incomes of many Mexicans. As consumers in Mexico tend to minimize their expenses during economic uncertainty times, the apparel industry in this country has shown modest growth in the past five years. In relation to the marketing of U.S. apparel products in Mexico, many consumers in the country have very positive opinions about the products. As compared to products manufactured in the country and other parts like Asia, Mexican consumers prefer apparel products from the United States. Consequently, American apparel products have continued to gain very positive and complementary reputations in Mexico. Notably, Mexican consumers normally buy products at regular prices because th ey consider lower prices as a sign of poor quality. The Apparel Industry in Mexico: Based on the market reports of June 2010, Mexico accounted of 24.6 percent of U.S. exports of textiles and apparel. This is primarily because Mexico provides significant market opportunities for producers in the United States to meet the increasingly growing needs and wants of Mexican consumers (Forsythe et. al, 1993). The Mexican apparel industry has developed to become the largest importer of apparelShow MoreRelatedThe Rio Grande Valley (Rgv) Is Growing Economically.There998 Words   |  4 Pagescustomers from Mexico. A lot of the Mexican customers seem to be attracted by the clothing and buy in abundance. Moreover, the community indeed has increased their demand for clothing. An example is Black Friday. Traffic worsens, and people camp outside popular and moderately price clothing stores that sell trending styles. The preference for new styles and the increase number of consumers demonstrate a demand for clothing in the Rio Grande Valley. As a textiles and apparel major, I’ve learnedRead MoreStrategic Analysis Nike1619 Words   |  7 PagesSTRATEGIC MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustainsRead MoreHarrington Case1600 Words   |  7 Pagesstrategies to compete in the women’s apparel industry. The company should introduce a line of active wear under the Vigor brand, as this brand extension will result in $40 million dollar in sales per year, a 15.8% profit margin, and $6.3 million in profit. It will also allow Harrington to maintain, and possibly grow, its 7% market share in the â€Å"better† category. Evaluation of Women’s Apparel Industry and Harrington’s Market Position The overall women’s apparel industry is characterized by fierceRead MoreMarketing Pl Dr. Pepper Snapple Company Essay962 Words   |  4 PagesMarketing Plan Dr. Pepper Snapple Group I. Situational Analysis It is the vision of Dr. Pepper Snapple Co. ‘to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future’(DR Pepper Snapple Group). The company has many objectives to focus on that will ensure their position as the leading flavored beverage company in the US. These objectives include enhancing leading brandsRead MoreChallenges Facing Fashion Industry in Ghana6592 Words   |  27 Pageshave had their product design copied wrongly and produced cheaply from China, thereby destroying the brands they have developed. These and other factors have created serious marketing challenges for the clothing sub sector of the fashion industry in Ghana. This study would go into detail to look at the nature of the marketing challenges facing the industry in Ghana. STATEMENT OF THE PROBLEM There are growing signs Ghanaian garment and fashion industry is approaching a serious crossroad. IncreasingRead MoreChallenges Facing Fashion Industry in Ghana6584 Words   |  27 Pageshave had their product design copied wrongly and produced cheaply from China, thereby destroying the brands they have developed. These and other factors have created serious marketing challenges for the clothing sub sector of the fashion industry in Ghana. This study would go into detail to look at the nature of the marketing challenges facing the industry in Ghana. STATEMENT OF THE PROBLEM There are growing signs Ghanaian garment and fashion industry is approaching a serious crossroad. IncreasingRead MoreMarketing Management Case Study - Coach Inc.1547 Words   |  7 Pagesother luxury brands in the US. This extended Coachs appeal to a wide range of consumers. SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective. The SWOT analysis for Coach Inc. is as follows: Read MoreAnalysis Of Macy Co.2588 Words   |  11 Pageswere $28.1 billion. 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Demand is driven by consumer preference and a combination of costs of manufactures in the U.S. and overseas. â€Å"The profitability of individual companies depends on efficient operations and the abilityRead MoreThe Factors Of A Companys Macro Environment1364 Words   |  6 Pagesrecord time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US. The strength of the competitive forces vary among the Under Armour, Nike, and The Adidas Group. The buyer bargaining power of Under Armour, is somewhat weak. Under Armour’s growth strategy entails, â€Å"Securing additional distribution of Under Armour